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Here’s How to Catch Up — This Week. Key takeaways from the Club Caddie Chronicles webinar on how golf course operators can start using AI right now  practically, affordably, and without a tech background. It’s 7:45 AM on a Tuesday. You’ve got a full tee sheet, a maintenance crew waiting on pin placements, three unread…

Your golf course website is not just an online brochure. It is the front door to your tee sheet, your shop, your leagues, and your events. When that door sticks or feels outdated, golfers walk away, and they do it fast, especially in the middle of summer when they want to book and go. In…

Your Website Could Be Costing You Tee Times Golfers today move fast. They search, compare, and book on their phones while standing in the parking lot, sitting on the couch, or riding as a passenger in the car. If your golf club web design is slow, messy, or confusing, many of those golfers will give…

Running a golf course in peak season is hard enough without fighting your software every day. When tee sheets are packed and the phone will not stop ringing, clunky tools can slow lines, confuse staff, and leave money on the table. If you are starting to question whether your golf course software is really helping,…

From Sold-Out Junior Golf Programs to a Year-Round Marketing Strategy: How Managed Marketing Helped Norsk Golf Club Grow Great Marketing Doesn’t Happen by Accident Golf course operators wear a lot of hats. Between managing the golf operation, staff, members, events, food and beverage, and daily challenges, marketing often becomes something that gets pushed to the…

Spring is often the busiest stretch of the year for golf course operators in places like Grosse Pointe, MI. With warmer temperatures and increased foot traffic, everything starts to move faster. To keep up, many clubs take this time to check up on the tools they use every day. One of the most important spots…

Around this time of year, many course owners in Grosse Pointe, MI, are looking for ways to simplify their operations before the busiest stretch of the summer. Some are taking a close look at new software options, including Lightspeed Golf. It makes sense. Better tools can help with everything from tee times to transactions. But…

Sean McLeod on AI, Innovation, and the Evolution of Golf Technology Golf technology is evolving faster than ever, but meaningful innovation starts with understanding the real-world challenges golf operators face every day. That’s what makes Sean McLeod’s journey unique. Before leading digital experience initiatives at Club Caddie, Sean spent years immersed in golf operations, retail,…

Smart phones are driving how people plan their free time, and that includes where and when they play their next round of golf. For us, that means our websites need to work well on small screens. If someone is stuck waiting in line at the store or has a quick break at work, they should…

Course managers know the feeling of being pulled in every direction. There are tee sheets to review, schedules to adjust, carts to prep, and it all starts before the sun rises. As summer nears and golfers gear up across Grosse Pointe, MI, the pace only picks up. Operations need to stay tight. Communication has to…

As summer nears in Grosse Pointe, MI, longer tee times bring longer stays at the course. That often increases demand for food and drinks all across the property. The quicker the turnaround at the snack shack or beverage cart, the happier everyone is. This is where a well-prepared golf point of sale helps keep things…