The golf industry has a strong predisposition toward offering in-person services. Could technology change the way that golf businesses operate?
Over the last two years, the global workforce has witnessed a significant increase in working remotely. Many employees who were entirely office-based a few years ago now work remotely, at least part-time. Is it possible for golf courses and country clubs to enable their staff to provide top-notch service via the Internet? Employees may force the golf operator’s hands.
The latest edition of the JLL Workforce Preferences Barometer in June 2022 found
- 60% of office workers want to work in a hybrid style today, and 55% are doing so already. These figures were respectively 63% and 50% a year ago.
- 6 in 10 employees expect to technology support and financial assistance for expenses linked to remote work.
The COVID-19 pandemic has brought fundamental changes, not only in the way people work but also in their personal lives. Video chat played a significant role in how consumers experienced daily life during the COVID-19 pandemic.
I am expecting – in 2023 – remote work will remain part and parcel of how business gets done at many organizations across industries—and video will be a crucial channel for collaboration across teams. While companies will have to adjust their remote work processes to avoid employee burnout, video collaboration will be critical to business continuity and agility long after the pandemic ends.
As part of the “new normal,” online video conferencing will be an important channel for engaging consumers and employees across multiple industries, including the golf industry.
Here are some mind-blowing video-conferencing stats:
- Video meetings improve productivity by 50%.
- 90% of people find it easier to get their point across on video.
- 76% of employees use video conferencing for remote work.
- Most top-rated video conferencing platforms now offer full end-to-end encryption, multi-factor authentication, and audit reports to keep user data private.
- Video conferencing platforms frequently integrate calendars, CRMs, Dropbox, email marketing tools, and channel-based messaging platforms like Slack to create a cost-effective and efficient way of running meetings.
Meanwhile, it is good to know how much customers rely on video content in their research phase. According to HubSpot Blogs research, 66% of consumers have watched video content (i.e., product demos, reviews, FAQs, unboxings, etc.) to learn about a brand or product.
Also, golf club employees want to use technology at work and recognize its potential for improving their work. This is also true regarding the customer-facing golf club employees.
Club Caddie and HeyYep understood and responded quickly to the abovementioned expectations when they integrated HeyYep’s video chat into Club Caddie’s golf course and country club management software. “ERP systems should be a one-stop-shop for all things required to operate a business. So to me, it made sense to introduce video chat into Club Caddie,” said Bryan Lord, founder of Hey Yep. Having founded Club Caddie competitor “Teesnap,” Lord knows a thing or two about building top-notch golf management software.
How to utilize the HeyYep video chat within Club Caddie?
From within Club Caddie’s event management system, golf course operators may book internal web-conference meetings enabling communication from any remote location. Savvy operators even use this feature to book appointments with prospective customers for weddings and events, golf outings, and even to conduct Board meetings and new member screenings. Additionally, there is no add-on fee to use HeyYep’s video conferencing software within Club Caddie.
Jason Pearsall, CEO of Club Caddie, added, “As a golf course owner/operator, I am grateful for a staff that is willing to work long hours. However, many of our teammates have expressed a desire to spend more time with their families. Tools like HeyYep video chat enable our staff to meet with customers online, from anywhere, at a convenient time for staff and our customers.”
This article is brought to you by Club Caddie by Jonas Software. Club Caddie offers an award-winning golf course and country club management software that is cloud-based and built by PGA professionals, golf course owners, and operators.