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MANAGED MARKETING

DRIVING REVENUE AND
MAXIMIZING TEE SHEETS

CLIENT:
Chalk Mountain Golf Club & Morro Bay Golf Club
Joel Clay, owner of Golden State Golf Company and operator of Chalk Mountain Golf Course and Morro Bay Golf Course, recognized Club Caddie’s Managed Marketing solution as a chance to elevate his operations. While each course had its own distinct challenges and opportunities, the primary goal for both was to optimize the tee sheet and enhance customer communications.
OBJECTIVES
The primary goals were clear: boost online sales of the SLO County Golf Card (their best selling product offering discounted tee times and other benefits), increase participation in golf leagues, attract a younger demographic with special twilight and young adult rate campaigns, and optimize the tee sheet through effective waitlist management, combating cancellations.
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STRATEGIES IMPLEMENTED
SLO Card Campaigns
Club Caddie launched several robust campaigns to promote the SLO Card, starting with an aggressive renewal campaign at the beginning of the year. Throughout the year, various campaigns were implemented to pique interest and highlight benefits such as $12 Tuesdays. These campaigns emphasized discounted green fees, renewal promotions, and exclusive offers, making the SLO Card an appealing purchase for local golfers.
Driving Sales with Special Rate Campaigns
Attracting a younger audience was key with many Universities in the area and a quieter tee sheet in the evening hours. Club Caddie focused on promoting twilight and young adult rates through compelling social and email campaigns. These efforts resulted in a significant increase in sales, contributing substantially to overall revenue growth.
Leveraging Partnership for Waitlist Management
A pivotal strategy was optimizing tee sheet usage. Partnering with Noteefy, Morro Bay implemented a waitlist system allowing golfers to join a waitlist and receive notifications when slots opened up. A dedicated campaign promoted this feature, which was seamlessly integrated into all marketing efforts. The result was a notable improvement in tee sheet utilization, with fewer empty slots and more consistent revenue.
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Promoting League Participation
Targeted email campaigns kept leagues top of mind by regularly updating members about upcoming events. This consistent communication ensured that members were always informed and engaged, driving higher participation rates.
Automated Engagement Series
Maintaining communication with SLO Card members and new customers was crucial. Club Caddie set up automated email series to keep members engaged and informed about their membership benefits and renewals. A welcome series introduced new members to the club’s offerings, while a re-engagement series reached out to those who hadn’t played in a while, encouraging their return. These automated touches kept the clubs top of mind and maintained high engagement levels.
KEY RESULTS

Increased SLO Card Sales: Targeted campaigns
significantly boosted online sales, expanding the
member base.

Higher League and Lesson Participation: Enhanced promotions led to higher enrollments, enriching the golf community.
Successful Special Rate Campaigns: Twilight and young adult rates saw dramatic increases in sales, driving overall revenue.
Optimized Tee Sheet Usage: : Effective waitlist management through Noteefy maximized tee sheet utilization, enhancing the golfing experience and boosting revenue.
Enhanced Member Engagement: : Automated email series kept members informed and engaged, leading to higher retention and satisfaction.
“I can’t express how transformative Jennifer and Club Caddie Managed Marketing have been for our business. Since we linked with Jennifer and the Club Caddie team, our online presence has never been stronger. The marketing strategies and expert advice provided by Jennifer have made a significant impact. This program is a game-changer for any golf business looking to grow and thrive in a competitive market. Highly recommend Jennifer and the Club Caddie Team!”
– EVAN LUCADO
Director of Golf, Chalk Mountain Golf Course
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