My Courses

Here’s How to Catch Up — This Week. Key takeaways from the Club Caddie Chronicles webinar on how golf course operators can start using AI right now  practically, affordably, and without a tech background. It’s 7:45 AM on a Tuesday. You’ve got a full tee sheet, a maintenance crew waiting on pin placements, three unread…

Golf course marketing often gets stuck on filling the next open tee time. That feels urgent, especially when the forecast looks great and the sheet is not full. But when we only focus on one round at a time, we ignore the real prize: turning a casual visitor into a golfer who plays with us,…

When Your Tournament Runs Itself (Almost) Running a busy midsummer tournament can feel like a sprint that never ends. Phones ring nonstop, players walk into the shop with last-minute changes, and staff scramble to fix pairings and scorecards while the first groups are already on the tee. By the time prizes are handed out, everyone…

Golf course email marketing should not feel like a mystery. If your team is sending more messages than ever but cannot see clear numbers on tee times, food and beverage, or memberships, it is hard to know what is actually working. When we treat email as a real revenue channel, not just a way to…

Your golf course website is not just an online brochure. It is the front door to your tee sheet, your shop, your leagues, and your events. When that door sticks or feels outdated, golfers walk away, and they do it fast, especially in the middle of summer when they want to book and go. In…

Your Website Could Be Costing You Tee Times Golfers today move fast. They search, compare, and book on their phones while standing in the parking lot, sitting on the couch, or riding as a passenger in the car. If your golf club web design is slow, messy, or confusing, many of those golfers will give…

Running a golf course in peak season is hard enough without fighting your software every day. When tee sheets are packed and the phone will not stop ringing, clunky tools can slow lines, confuse staff, and leave money on the table. If you are starting to question whether your golf course software is really helping,…

From Sold-Out Junior Golf Programs to a Year-Round Marketing Strategy: How Managed Marketing Helped Norsk Golf Club Grow Great Marketing Doesn’t Happen by Accident Golf course operators wear a lot of hats. Between managing the golf operation, staff, members, events, food and beverage, and daily challenges, marketing often becomes something that gets pushed to the…

Spring is often the busiest stretch of the year for golf course operators in places like Grosse Pointe, MI. With warmer temperatures and increased foot traffic, everything starts to move faster. To keep up, many clubs take this time to check up on the tools they use every day. One of the most important spots…

Around this time of year, many course owners in Grosse Pointe, MI, are looking for ways to simplify their operations before the busiest stretch of the summer. Some are taking a close look at new software options, including Lightspeed Golf. It makes sense. Better tools can help with everything from tee times to transactions. But…

Sean McLeod on AI, Innovation, and the Evolution of Golf Technology Golf technology is evolving faster than ever, but meaningful innovation starts with understanding the real-world challenges golf operators face every day. That’s what makes Sean McLeod’s journey unique. Before leading digital experience initiatives at Club Caddie, Sean spent years immersed in golf operations, retail,…